Core Message:

With less than 5% of spirits consumed in Australia being made here, we're on a mission to change that. Our distillers are creating world-class spirits that rival (and often exceed) traditional producers - from gins that win global awards to innovative whiskies that command international respect. By showcasing these exceptional spirits alongside native ingredients, we're helping write the next chapter of Australia's drinking culture.

• Championing Australian distillers who compete on the world stage
• Celebrating native ingredients that make our spirits unique
• Creating uniquely Australian serves that tell our story
• Building our spirits legacy one bottle at a time

Core Message:

Great drinks shouldn't need a bartending degree or a fully stocked bar. Through curated spirits, professional tools, and expert guidance, we're breaking down the barriers between professional and home bartending. No more guesswork, no more wasted bottles - just the confidence to create drinks you're proud to serve.

• Professional techniques translated for your home bar
• Curated selections that ensure every bottle has purpose
• Clear, engaging education that builds real skills
• The right tools and knowledge to mix with confidence

Core Message:

Building a better drinking culture means thinking long-term. We're creating a sustainable ecosystem that supports local producers, reduces waste through education, and promotes responsible enjoyment. By teaching proper techniques and ingredient knowledge, we help ensure every drop counts and nothing goes to waste. This isn't just about drinks - it's about building a lasting legacy for Australian spirits.

• Supporting local producers to build sustainable businesses
• Reducing waste through proper technique and storage education
• Creating lasting relationships between makers and enthusiasts
• Promoting quality over quantity in drinking culture
• Teaching sustainable practices for home bars

Core Message:

Imagine having a world-class bartender in your pocket. We're building more than just a recipe app - we're creating an intelligent platform that learns your tastes, adapts to your bar, and grows with you. Like Netflix revolutionized entertainment, we're transforming how people discover and create drinks. Our platform understands spirits by their character, not just their labels, ensuring you can always craft the perfect cocktail with what you have.

• Smart recommendations that learn your preferences
• Adaptive recipes that work with your available ingredients
• Interactive learning paths tailored to your skill level
• Real-time guidance for confident mixing
• A living library that evolves with the craft

Core Message:

Australian distillers are creating world-class spirits, but reaching the right customers can be challenging. We're building more than just a platform - we're creating a direct line between producers and passionate drinkers. By connecting craft distillers with engaged and educated punters, we're helping build a stronger, more vibrant Australian spirits industry.

• Creating direct connections between distillers and drinkers
• Providing a platform for distillers to share their story and craft
• Building an engaged community of spirit enthusiasts
• Offering distillers real feedback and market insights
• Supporting the growth of Australian craft spirits

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